What's the history of depachikas?
In the 1930s, Japanese department stores started selling food in their basements. These areas became the go-to places for customers searching for food to give as gifts, or food or drink intended for special occasions.
They’ve now become more mainstream, but there’s still a huge emphasis on fine foods and breathtakingly beautiful displays. You’ll also find (albeit elaborate) bento boxes, salads and appetisers designed for hungry office workers. Many department stores also have roof gardens that are perfect for alfresco lunches.
Why are they so special?
It starts in the morning. Depachikas are usually found on the basement and ground floors of department stores. Their “eat-me” window displays of beautiful food mean queues usually form well before opening time, when senior members of staff will step outside, bow to the public and fling open the doors.
And beyond those doors? Towers of rainbow-hued cakes, ribbon-adorned fruit baskets and yokan: colourful cubes of bean paste, decorated with images of cherry blossoms and sunsets.
Where to begin? If you’re on the hunt for a gift, head to the fruit section. The Japanese are seriously into gifting and fruit baskets are the presents of choice. A bunch of golf ball-shaped grapes, placed in a bubble wrap-lined box and tied with ribbon, will set you back around ¥1880 (about £13).
Those with a sweet tooth should head to the patisserie section. Staples are miniature cakes shaped like Hello Kitty, and tiny, shiny domes of jelly (the ones made from white peach juice are especially popular).
If you’re shopping for friends back home, opt for the the small, fish-shaped taiyaki biscuits, which are symbolic of good luck. Like many of the items, they’re individually packaged. Mix and match them with other purchases to create a bespoke gift box.
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