Q: When do you envisage travellers returning to Italy? Domestically, within Europe and then globally?
A: Trentino has already started welcoming tourists back from within Italy as well as from other European countries such as Germany, Austria and the Netherlands. It will take time to get visitors back from countries outside Europe, but to be honest, our primary markets are all European and we are cautiously optimistic that tourism from those markets will help Trentino will recover.
Q: How might travel to Italy change in the wake of coronavirus? What new restrictions will travellers face? And could we see some positive changes, for example, more sustainable forms of tourism, emerging?
A: The world of travel will definitely change and perhaps we won’t see cases of “overtourism” anymore. Already, this summer we are seeing an increasing interest in our “green” offering with trips to our natural parks proving popular and the many outdoor activities they offer as well as discovering the mountain villages and valleys that are off-the-beaten track. In Trentino you can go from the Mediterranean climate of Lake Garda to the alpine setting of the Dolomites mountain range in just an hour, so the great outdoors is never far away.