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Travel advice for England
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written by
Dre Roelandt
updated 08.08.2024
Historic, sprawling, sleepless: London is a wonderful place to visit. Monuments from the capital’s glorious past are everywhere, while you’ll also find cultural and culinary delights from across the globe. Accommodation in London, however, is expensive. But with a little savvy you can get some great deals – just don’t expect a mansion for the price of a garret. Start planning your trip with our guide to the best area to stay in London.
We'll delve in greater detail below, but for a quick summary:
Cons: Can be crowded with tourists and lacks residential atmosphere.
The monuments and buildings in Westminster include some of London’s most famous landmarks: Nelson’s Column, Big Ben, the Houses of Parliament and Westminster Abbey. You'll also find two of the city’s top permanent art collections here – the National Gallery and Tate Britain – as well as its finest architectural set piece, Trafalgar Square.
This is one of the easiest parts of London to walk around. That said, for the most part there are only a few shops or cafés, few residential areas and little commercial life. Like the idea of walkable cities? See our guide to the best areas to stay in Amsterdam.
Or browse hundreds of accommodations in the Whitehall and Westminster area at any budget.
Together St James’s and Mayfair make up one of the most exclusive areas where to stay in London. Even today in St James’s, regal residences overlook nearby Green Park and the stately avenue of The Mall. Gentlemen’s clubs cluster along Pall Mall and St James’s Street, while jacket-and-tie restaurants and expense-account shops line St James’s and Jermyn Street.
Shops, offices, embassies and hotels outnumber aristocratic pieds-à-terre in Mayfair nowadays, and Piccadilly may not be the fashionable promenade it once was. Nevertheless, the social cachet of the area has also remained much the same.
London is a perfect destination for a weekend break. You will find more ideas and options in our list of the best weekend breaks in the UK.
Or browse hundreds of accommodations in the St. James and Mayfair area at any budget.
Soho is very much the heart of the West End. It has long been London’s red-light district. The area is known for its narrow streets that have an unorthodox and slightly raffish air that’s unique to the city centre.
London’s artistic cliques still gather here today. The media, film and advertising industries have a strong presence, and the area’s most recent transformation has seen it become London’s most high-profile LGBTQ+ quarter, especially around Old Compton Street. It's also home to an ever-growing selection of excellent restaurants.
For a quintessentially Soho dining experience, head to Cafe Kitty. Opened in 2024, the flamboyant little restaurant is tucked away down one of Soho's historic passageways; sandwiched between a sex shop and a theatre. Once you locate Cafe Kitty's so-called 'magic' stairs, they'll lead you to a windowless restaurant decked out in lavish sofas and pink panelled walls. The delicious modern, British menu and wickedly good cocktails have won the hearts of London's fiercest food critics – and you might even spot a famous face among the diners. Cafe Kitty promises flirty fun, fantastic food and a few surprises. It's everything an evening in Soho should be.
Meanwhile Fitzrovia, the quieter Soho spillover north of Oxford Street, also has innumerable bars, cafés and restaurants.
Or browse hundreds of accommodations in the Soho and Fitzrovia area at any budget.
Covent Garden has come full circle. What started out in the seventeenth century as London’s first luxury neighbourhood is once more an aspirational place to live, work and shop.
Boosted by buskers and street entertainers, the piazza is now one of London’s major tourist attractions. The streets to the north – in particular, Long Acre, Neal Street and Floral Street – are home to fashionable clothes and shoe shops.
It’s an undeniably lively place to stay, and perfect if your top priorities are a central location. Spend your time here wandering around watching the street life, sipping coffee and a bit of shopping.
Or browse hundreds of accommodations in the Covent Garden area at any budget.
London can be extremely expensive — but it doesn't have to be. Don't miss our guide to the best things to do in London for free.
Dominated by the British Museum and London University, and famed for its literary connections, Bloomsbury is London’s most learned quarter. With its formal Georgian squares, it has an unhurried, easy-going vibe.
To the north, around King’s Cross, an exciting new city district is emerging. Squares, restaurants and galleries are all being sculpted out of the industrial landscape that once characterized the area. London can be expensive, but there are still things to do here that won't break the bank — that's why it made our list of the best cheap city breaks in the UK.
Or browse hundreds of accommodations in the King’s Cross area at any budget.
If you're looking for where to stay in London for an upscale experience, stay in Clerkenwell. Situated slightly uphill from the City, Clerkenwell is a typical London mix of Georgian and Victorian townhouses, housing estates, old warehouses, loft conversions and art studios.
It remains off the conventional tourist trail, but since the 1990s, it has established itself as one of the city’s most vibrant and fashionable areas. It is home to a host of shops, cafés, restaurants and pubs that bustle with activity during the week.
Or browse hundreds of accommodations in the Clerkenwell area at any budget.
Just as the traditional image of the old “East End” conjured romantic notions of togetherness and community, today’s east London is more about the people than the urban fabric. The area has a self-perpetuating buzz, with creative goings-on in warehouses, art previews, edgy nightlife and a never ending stream of word-of-mouth soft openings.
Or browse hundreds of accommodations in the East London area at any budget.
Cons: Can be busy with tourists and lacks the charm of more residential areas.
The South Bank holds some of London’s most popular tourist attractions, including the London Eye and, further south, the impressive Imperial War Museum. The wide, traffic-free path by the river makes it a wonderful place where to stay in London to explore it by foot. There are often events and festivals going on.
Heading on to Southwark, further east, you’ll come to the Tate Modern, Shakespeare’s Globe Theatre and the soaring Shard. As the streets become more residential moving southeast, attractions become largely epicurean. Borough market is the biggest draw for gourmets, but Bermondsey and Maltby streets are both de rigueur destinations for foodies in the know.
Or browse hundreds of accommodations in the South Bank and Southwark area at any budget.
As well as being home to London’s top museums – the V&A, Natural History and Science museums – South Kensington includes some of the world’s most expensive slices of real estate. This is the heartland of London’s wealthiest families and also the stamping ground of the international rich and famous.
Chelsea, to the south, was once at the forefront of “Swinging London”, with the likes of David Bailey, Mick Jagger and George Best hanging here in the 1960s. Today, however, it’s far from cutting edge and has become a byword for posh London, though some of its residents like to think of themselves as a cut above the purely moneyed types of Kensington.
Or browse hundreds of accommodations in the Kensington and Chelsea area at any budget.
Despite the presence of royalty in Kensington Palace, the village of Kensington remained surrounded by fields until well into the nineteenth century. The village has disappeared entirely now in the busy shopping district around Kensington High Street, and the chief attractions are the wooded Holland Park and the exotically decorated Leighton House.
Bayswater and Notting Hill were for many years the bad boys of the borough, dens of vice and crime comparable to Soho. Gentrification has changed them beyond all recognition, though they remain more cosmopolitan districts. This area has a strong Arab presence and vestiges of the African-Caribbean community who initiated and run the Notting Hill Carnival.
Or browse hundreds of accommodations in the Notting Hill area at any budget.
Needless to say, London is the perfect place for a family holiday, with plenty of entertainment and activities to suit all tastes. Depending on your preferences, you can tour the many London museums, go to the London Eye, visit the West End Theatre Quarter or simply spend time picnicking in one of the beautiful parks.
When it comes to where to stay in London in comfort for the whole family, we've tried to pick a couple of appealing options for you:
Ready for a trip to London? Check out The Rough Guide to London or The Rough Guide to England.
We may earn commission from some of the external websites linked in this article, but this does not influence our editorial standards - we only recommend services that we genuinely believe will enhance your travel experiences.
written by
Dre Roelandt
updated 08.08.2024
Dre Roelandt is originally from the United States but lives and works in Berlin, Germany. Dre is a freelance writer and artist with a passion for travelling. They are an in-house Senior Content Editor at Rough Guides.
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